Explore
Discover the enormous universe of toys—from ancient play objects and traditional toys to mechanical inventions and digital experiences.
Chapter 13 · Toy University
Our Mission
To explore the past, understand the present and invent the future of toys.
Six principles
How imagination becomes tangible.
Understand
Study why toys matter through psychology, education, culture, design, engineering, technology, storytelling and human behaviour.
Create
Turn imagination into something tangible. Design toys, games, objects, experiences and new worlds.
Experiment
Play with ideas. Build prototypes, test possibilities, fail intelligently, modify, rebuild and discover.
Share
Make knowledge travel. Document toys, experiments, histories and discoveries so what is learned can inspire others.
Imagine
Go beyond what already exists. Ask the questions that do not yet have answers.