A University
Learn about the many dimensions of toys, play and imagination.
Chapter 12 · Toy University
Our Vision
To build the world’s most innovative Toy University.
01 · The institution
We imagine a global institution where knowledge, creativity, technology and imagination come together to reinvent the way humanity thinks about toys.
A place where the history of play meets the future of technology.
Where traditional toys inspire new inventions. Where children and adults create together. Where designers, engineers, educators, artists, entrepreneurs and researchers work side by side.
A toy is not the final product. It is the beginning of a question.
Our vision is bigger than a campus
A Laboratory
Experiment, prototype and invent new forms of play.
A Museum
Build a living archive of humanity’s history of toys and play.
A Research Centre
Investigate toys, learning, creativity, culture and technology.
A Design Studio
Turn ideas into objects, experiences and new worlds.
A Playground
Explore freely, without requiring every experiment to have an answer.
An Innovation Ecosystem
Connect creators, educators, institutions, companies, researchers and communities.
02 · The future we see
We see toys becoming more intelligent, interactive, educational, expressive and connected to the world around us.
The greatest toy of the future may not simply have more technology. It may create more possibility.
We also believe the future of toys may require us to rediscover something very old: the freedom to imagine without instructions.
From the toys humans have inherited to the toys humanity has yet to imagine. That is the journey of Toy University.
Explore our mission